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Tuesday, April 6, 2010
Sunday, February 28, 2010
On the Border
Rodarte's designs have always been intricate, flowy, and unique. Fall 2010 was no exception. The collection still has a splash of Gothic elements, coupled with more mainstream elements than is usual for the sisters. Their main influence this time came more from the border of Mexico and Texas. The story told by the clothing is akin to a ghost town, where the women have led hard lives and seem to be simply shells of their former selves.
Overall, the collection was light and airy, with hints of darker meanings. This may be the beginning of Rodarte breaking into the mainstream, and having a much broader influence on the fashion world.
(Images from Style.com)
Overall, the collection was light and airy, with hints of darker meanings. This may be the beginning of Rodarte breaking into the mainstream, and having a much broader influence on the fashion world.
(Images from Style.com)
Friday, February 26, 2010
Save the Earth!
One of the biggest trends currently is "Save the Earth!" The green movement gained momentum several years ago, and though the economy has thrown it for a loop, this movement is not going anywhere.
Rodarte is a new luxury goods company, and as such, they surely can step up to this trend and do their part. Since Rodarte's inception, dyeing and leathers have been a big portion of thier collections. However, there is no information if any of this is "green" or not.
My suggestion is that they use vegi-leather, and air-dyeing. Air-dyeing is a dyeing process that uses 80% less water than normal dyeing processes use. This way, much less water is contaminated by dye chemicals, therefore fewer chemicals are used to sanitize the water as well! Vegi-leather (or Veggie-) is not the most environmentally friendly, unfortunately, yet it is cruelty-free, as it uses man made materials. PETA is definitely one of the biggest supporters of this option. And, let's face it--who doesn't want to save a few adorable animals?
Friday, February 19, 2010
Less Flash, More Panache
Rodarte may be relatively new to the fashion scene, but their talent and eye for innovation is hardly lacking.
They love bows and girly details, and can easily make leather look graceful. Yet they still have the "darker side" of their fashion, using blood red dyes, chains, and rocker-esque jackets. Unfortunately, though, there is little information on their actual business practices. They have collaborated with Gap and Target, and seem to express interest in being socially responsible, but there is no information for this topic yet.
As well, in this economy, brands are still reaching above and beyond to keep loyal customers coming back, and to attract new customers. However, Rodarte's ad campaigns have been rather sparing. The only ads they have run since the brand's conception graced the pages of Anthem in fall of 2008 (top) and then V Magazine in the spring of 09(bottom). Yet, the ads are simple, elegant, and show off the brand's image quite well. (Images from http://high-fashion.fabsugar.com/Rodartes-First-Ads-2941151)
They love bows and girly details, and can easily make leather look graceful. Yet they still have the "darker side" of their fashion, using blood red dyes, chains, and rocker-esque jackets. Unfortunately, though, there is little information on their actual business practices. They have collaborated with Gap and Target, and seem to express interest in being socially responsible, but there is no information for this topic yet.
As well, in this economy, brands are still reaching above and beyond to keep loyal customers coming back, and to attract new customers. However, Rodarte's ad campaigns have been rather sparing. The only ads they have run since the brand's conception graced the pages of Anthem in fall of 2008 (top) and then V Magazine in the spring of 09(bottom). Yet, the ads are simple, elegant, and show off the brand's image quite well. (Images from http://high-fashion.fabsugar.com/Rodartes-First-Ads-2941151)
Friday, February 5, 2010
In the Beginning
One of the newest brands to come into the fashion scene is Rodarte. In 2005, sisters Kate and Laura Mulleavy created 10 hand-finished looks and went to New York. WWD featured them on the February 3rd, 2005 cover, and they presented a full line at New York's Fashion Week.
Their quirky, romantic, Gothic-inspired looks turn heads and have won many awards. In the fall of 2006--only one year after their launch--Rodarte was nominated for the CFDA Swarovski Emerging Womenswear Designer Award. In 2007, they were again nominated for the award. Also in 2006, Rodarte was awarded runner-up for the CFDA/Vogue Fashion Fund competition for their Spring 2007 line.
Gap approached Rodarte, among other top designers, for a white t-shirt collaboration. Rodarte accepted, and landed on the cover of Vogue's May 2007 magazine with these designs. Later that year, in December, the Metropolitan Museum of Art obtained a Rodarte dress for their permanent collection.
Their inspirations come from nature, medieval concepts, and even Japanese anime and horror films. The designs are always very complex, original, and require time to examine every minute detail. The fabrics are layered, luxurious, and fall with divine grace.
Needless to say, I'm sure the fashion world can't wait to see what they come up with next.
Their quirky, romantic, Gothic-inspired looks turn heads and have won many awards. In the fall of 2006--only one year after their launch--Rodarte was nominated for the CFDA Swarovski Emerging Womenswear Designer Award. In 2007, they were again nominated for the award. Also in 2006, Rodarte was awarded runner-up for the CFDA/Vogue Fashion Fund competition for their Spring 2007 line.
Gap approached Rodarte, among other top designers, for a white t-shirt collaboration. Rodarte accepted, and landed on the cover of Vogue's May 2007 magazine with these designs. Later that year, in December, the Metropolitan Museum of Art obtained a Rodarte dress for their permanent collection.
Their inspirations come from nature, medieval concepts, and even Japanese anime and horror films. The designs are always very complex, original, and require time to examine every minute detail. The fabrics are layered, luxurious, and fall with divine grace.
Needless to say, I'm sure the fashion world can't wait to see what they come up with next.
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