Less Flash, More Panache

Rodarte may be relatively new to the fashion scene, but their talent and eye for innovation is hardly lacking.
They love bows and girly details, and can easily make leather look graceful.  Yet they still have the "darker side" of their fashion, using blood red dyes, chains, and rocker-esque jackets.  Unfortunately, though, there is little information on their actual business practices.  They have collaborated with Gap and Target, and seem to express interest in being socially responsible, but there is no information for this topic yet. 

As well, in this economy, brands are still reaching above and beyond to keep loyal customers coming back, and to attract new customers. However, Rodarte's ad campaigns have been rather sparing.  The only ads they have run since the brand's conception graced the pages of Anthem in fall of 2008 (top) and then V Magazine in the spring of 09(bottom).  Yet, the ads are simple, elegant, and show off the brand's image quite well.  (Images from http://high-fashion.fabsugar.com/Rodartes-First-Ads-2941151)