Friday, February 26, 2010

Save the Earth!


One of the biggest trends currently is "Save the Earth!"  The green movement gained momentum several years ago, and though the economy has thrown it for a loop, this movement is not going anywhere. 

Rodarte is a new luxury goods company, and as such, they surely can step up to this trend and do their part.  Since Rodarte's inception, dyeing and leathers have been a big portion of thier collections.  However, there is no information if any of this is "green" or not.

My suggestion is that they use vegi-leather, and air-dyeing.   Air-dyeing is a dyeing process that uses 80% less water than normal dyeing processes use.  This way, much less water is contaminated by dye chemicals, therefore fewer chemicals are used to sanitize the water as well!  Vegi-leather (or Veggie-) is not the most environmentally friendly, unfortunately, yet it is cruelty-free, as it uses man made materials.  PETA is definitely one of the biggest supporters of this option.  And, let's face it--who doesn't want to save a few adorable animals?

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